Recently a couple of adverts caught my attention. The first from Chris James on RaceCarsDirect looking for a third driver, and the second from Richard Hawken on eBay trying to find a team sponsor. Both made some rather bold claims about the BTCC including one that the series attracts a global TV audience of 10.9 billion, a figure that’s difficult to believe given that there are only 7 billion people on the planet.

Far from being something that the teams have invented the figure actually comes from TOCA via their 2012 Brochure. Amongst the statistics quoted in the brochure is the “cumulative annual global households TV reach” of 10.93 billion. But what does that actually mean?

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